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Vector Marketing Bibliography |
A select number of professors have chosen to use Vector Marketing’s sales approach with Cutco Cutlery to demonstrate the sales cycle, teach personal selling, illustrate an alternate marketing channel, and provide experiential learning opportunities in the classroom.
Strategic Marketing Management Cases, 6th Edition
Cravens, Lamb, Crittenden - 1999
Publisher: Burr Ridge, IL: Irvin/ McGraw Hill
1-800-282-0693, ISBN: 0130276618
Marketing Channels - A Management View, 6th Edition
Rosenbloom - 1999
Dryden Press ISBN: 003024482X
The Direct Option
Bartlett - 1994
Texas A&M University Press ISBN: 080965838
Personal Selling
O'Connor - 1990
Publisher: MacMillian ISBN: 0023888709
Strategic Marketing Problems, Cases and Comments, 9th Edition
Kerin, Peterson - 2001
Publisher: Prentice Hall
Marketing, 2000e; Marketing Concepts and Strategies
Pride/Ferrell
Selling Principles & Methods, 6th Edition, 1976
Peterson & Wright
Publisher: Richard D. Irwin Inc. ISBN: 0256016461
"Vector Marketing Corporation," in Anderson, R., J. Hair, and A. Bush, Professional Sales Management, Dame Publications, 1999, pp. 6-29 to 6-31.
"Alcas Cutlery Corperation," in Hair, J., F. Notturno, and F. Russ,
Effective Selling, Southwestern Publishing Company, 1991, p. 338-39.
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