Vector Marketing and Cutco in the Classroom A select number of professors have chosen to use the Vector Marketing sales approach with Cutco Cutlery to demonstrate the sales cycle, teach personal selling, illustrate an alternate marketing channel, and provide experiential learning opportunities in the classroom. Case Studies/Bibliography Bibliography Executive Speakers Bureau Vector Marketing Corporation can provide senior executives to address classes on a variety of topics, including case study issues, customer relationship management, sales management, personal selling, organizational structures, marketing channels, and international business. Experiential Education In advanced sales classes at several institutions, including Purdue University and Illinois State University, the syllabus includes a Cutco sales experience. In these classes, through collaboration with a local Vector Marketing office, students get hands on experience presenting Cutco products. This opportunity allows them to apply academic concepts in a business setting, deepening their understanding of the selling cycle and consumer behavior, while developing important career skills.
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